At one time in 1977 there were over one thousand damaged, broken and disassembled Gibson guitars stored in an unheated warehouse in Braintree, Essex. The consequences were that these very expensive musical instruments were used, damaged, and returned unsold to the UK warehouse, where attempts were made to repair them with the limited facilities on hand, as the distribution agreement with the manufacturing base in Kalamazoo, Michigan, did not allow for the return of defective items. This was considered an excellent marketing ploy had it been controlled but the reality of the situation was that instrument loans were made freely available to any musician and bands who made a request. The marketing policy adopted by management involved allowing its distributors to arrange short-term loans of Gibson instruments on a trial basis. After being passed around several other owners, Selmer once again found itself owned by the Gibson Guitar parent company, this time through a holding company called Norlin Music USA.
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